Send Out A Press Release
You can send a press release to a news organization. This is a better
option than sitting around and waiting for them to come to you. Be sure
that what you have to say is newsworthy, and it should not be a blatant
advertisement of your business. For example, it could be a press release
announcing your collection of food for a local charity. It could be your
special fundraiser for a sit child. You can use online press releases in the
same manner, but be sure they are newsworthy before you try to have
them sent out.
You Should be sending out at least 1 press release per month and to
as many press release sites as possible. This will help not only with
exposure for your business, but will also give you valuable backlinks
to your website. To help automate this process you can use software
such as Press Equalizer